About✕
Shop✕
Collections✕
Stockists
✕
Press✕
Contact✕
© 2021 022397BLUFF, All Rights Reserved.
022397BLUFF, 022397 is a kind of blue and BLUFF is an attitude towards life.
022397BLUFF has its unique universe, in which there is neither fixed time or space, nor gender or age.
022397BLUFF was created in Paris, France in 2019 by 022397 and 021596 , as an independent designer brand. Designer 022397, who came from Guizhou Province in China, graduated from L‘Ecole de la Chambre Syndicale de la Couture Parisienne (now IFM). The brand is an avant-garde style for unisex. 022397 is good at interpreting the concept with his own strong unique language from the perspective of multiple medium and vision.
TO BE ANNOUNCED
001
THE WALL COLLECTION
THE WALL COLLECTION 2021 lead to probing into those invisible and tangible walls which are rooted in the depths of human nature, and broken or collapsing as well. As a Miao man, designer 022397 takes Miao embroidery as the main element, and also uses the culture and style of Miao people as a carrier to interpret the core theme, traces the origin of Miao culture and transforms it into a new language. This collection also uses much Miao embroidery, which is hand-embroidered by female embroiders.
Miao embroidery is inherited from generation to generation. It is not only the migration route, but also the worship of ancestors and gods. The worship of ancestors of Miao people is not only a religious sorcery concept and emotional piety, but also through religious sorcerer behavior --- a kind of embroidery behavior that is both a means of beautifying life and a prayer for shelter. Therefore, ancestor worship belongs to a common responsibility of the whole clan, and also becomes the judgment standard of social morality and value. Miao embroidery, also undertook to accumulate this nation from this powerful and lasting centripetal force, deduced and inherited Miao people’s brilliant culture and the important task with long history. Miao embroidery pattern is full of divine consciousness, no god's supremacy and majesty, but its schematic exaggerated groovy, it is a vivid portrayal of the blend of man and god, this vivid let 022397 deeply fascinated, so choose and use Miao embroidery as the main element.
The year of 2019 is the 30th anniversary of the fall of the Berlin Wall. After seeing English movie “Years and Years” in 2019, Designer 022397 was deeply touched, and then, after seeing the movie “Die Welle”, the wall between politics gave strong impacts on 022397. Meanwhile, science and technology in recent years have greatly influenced 022397, so the striking contrast relationship among “Politics, artificial intelligence, and I” came into being. According to 022397, the wall around us has always existed, so he wants to express the concept of wall. Technology is a wall, politics is also a wall, and our hearts are full of walls. He wants to try to explore the wall in the clothing, let the wall appear, and break the wall, and then break the behavior of building the wall and the barrier that the wall represents. This is also reflected to the technology, 022397 is using the ancient Miao culture and Miao embroidery elements to complete this collection.
022397BLUFF 001
THE WALL COLLECTION 2021 • FULL
SHOW
022397BLUFF 001 Collection Campaign Film
premieres
NOW !
LABELHOOD
184 Fumin Road, Jing'an District, Shanghai
SND
Shin Kong Place, Yubei District, Chongqing
WFC Global Shopping Center, Yuzhong District, Chongqing
No.2, Chunyuan Back Street, Yuexiu District, Guangzhou
No.1, Xieguyuan Road, Guangzhou
No.109-111, Building 29, District Nine, Tinghai Holiday Living Area, Beidaihe New District, Qinhuangdao
▸ ASVOF Video Presentation
▸ ROUGE FASHIONBOOK Issue 8
▸ Respires Magazine
▸ KALTBLUT Magazine
▸ NOWNESS ASIA
▸ 032c 39th Issue Summer 2021 Cover Story
▸
Wallpaper＊ China
Cover Story September 2021
Issue
▸ Paper Magazine
▸ Paulette Magazine
▸ Wül Magazine
▸ Studio Magazine
▸ Curated by GIRLS
▸
LOFI
Future tribe
▸ Marie Claire France
▸ SuperELLE China
▸ Puss Puss Magazine
▸ Taqwa Bintali
Photo by Eponine Huang
Model Pan Haowen
Styled by 77
Hair by Dylan Li
Make up by Joan
Grey Oversized Coat With Embroidered And Fringe In The Back
Black Leather Traditional Shoes
Pink XI Earrings
From THE WALL COLLECTION 2021 featured in ROUGE FASHIONBOOK
Photo by Cnan
Hair & Make up by Frank
Model JADEMODELS
Deformed shaped skirt with Embroidered
From THE WALL COLLECTION 2021 featured in Respires Magazine
CL Chaelin in 022397BLUFF
Photo by Mok Jungwook
Interview by Yoon Ambush
Fashion by Kim Jaewook, Choi Bora
Pink XI Earrings
From THE WALL COLLECTION 2021 for Cover Story in 032c
Qiu Tian 邱天 in 022397BLUFF
Photo by Wang Ziqian
Stylist Liu Xiao
Editor Youpo
Creative by Quan Zhuoran
MUA Valentina Li
Hair stylist Xu Youhua
One-silver-wire necklace
Ancient long knives necklace
From THE WALL COLLECTION 2021 for Cover Story in Wallpaper＊ China
Director & Video Editor Chen Yifei
Starring Qiu Tian
Photo by Andrew Kung
Art direction Djiun Wang
Styled by Lisa Jarvis
Production Morgan Young
Lighting designed by Eliot Oppenheimer
Digital technician Glenn Lim
Assistant Barbara Rios
Video by Brian Chu
Hair by Niko Weddle (using Kenra)
Make up by Kevin Cheah (using Kenra)
Models Jeannie Park, Wonhee Lee, Angelica De Jesus and Hop Nguyen
Beige mesh top with printed red face
Misplaced pleated skirt
From THE WALL COLLECTION 2021 featured in Paper Magazine
Photo by David Maurel
Styled by Magali Forey
Model Camélia Lumbroso
Make up and hair by Lyloo
Hand embroidery oversized jacket with belt
Pink And Blue Cut Out Top
Red and black high heels
From THE WALL COLLECTION 2021 featured in Paulette Magazine
Photo by Motoki Nakatani
Styled by Shinya Kuraok
Hair by Natsumi Ebiko
Make up by Ruben Masoliver
Assistant Jimmy
Models & Dancers Tehamour ,Thaïs Rambaut ,Iman Sahli
Special thanks to Sheriff Projects
Black platform shoes
From THE WALL COLLECTION 2021 featured in Wül Magazine
Photo by MATHILDE AGIUS
Styled by MÉLODIE ZAGURY
Make up by JENNIFER LE CORRE
Hair by ANITA BUJOLI
Set designed by CORENTIN STILL
Production ICONOCLAST IMAGE
Casting IKKI CASTING
Assistant photo LUKAS MATHON
Dancers LILI & SOFIA & LORENE
Black platform shoes
From THE WALL COLLECTION 2021 featured in Studio Magazine
Curated by GIRLS
Photo by Amandine Kuhlmann
Styled by Alya Derris
Stylist assistant Rose Lebarazer
Model Camélia Lumbroso
Make up and hair Charline Dailland
Red and black high heels
From THE WALL COLLECTION 2021 featured in Curated by Curated by GIRLS
CherryGun 陈星如 in 022397BLUFF
Photo by lyou
Cover Story December 2021 Issue
Editorial director : Katell Pouliquen
Creative director : Charlotte Cochet-Terrasson
Fashion editor-in-chief : Anne-Sophie Thomas
Stylist : Aline De Beauclaire
Photographer : Rémi Ferrante Obvious TV
Photo assistants : Elisa Ribeiro & Gabriel Mrabi
Retouch : Camille Rist
Casting director : IKKI / Nicolas Bianciotto
Model : Lila Ford Models
Groomer : Shaila Moran
Multi-layered shirt dress
From THE WALL COLLECTION 2021 for Marie Claire France Cover Story
Photo by BO ZHANG
Styling: Aisha
Producer: QIU Xiaowen
MUA: VISEN HUANG Wensheng
Hair: LI Da
Model: ZHANG Yihan
Editor: MUYUAN
Writing of the Shui minority embroidery top
Multi-layered shirt dress
Five ring pearl necklace
Lion necklace
From THE WALL COLLECTION 2021 featured in SuperELLE China
Photography: Santi de Hita
Styling: Javier De Pardo
Model: Deirdre Fírinne at Viva
Makeup: Iria Salgado
Hair: Cecilie Hildebrandt
Casting: Pili Macridachis
Hair assistant: Miriam Hernandz
Writing of the Shui minority top
From THE WALL COLLECTION 2021 featured in Puss Puss Magazine
Photographer: Ryan Nohra
Model: Jeanne
Stylist: Taqwa Bintali
Makeup: Mantis Le Pretre
ASVOF Video Presentation ◂
ROUGE FASHIONBOOK Issue 8 ◂
Photo by Eponine Huang
Model Pan Haowen
Styled by 77
Hair by Dylan Li
Make up by Joan
Grey Oversized Coat With Embroidered And Fringe In The Back
Black Leather Traditional Shoes
Pink XI Earrings
From THE WALL COLLECTION 2021 featured in ROUGE FASHIONBOOK
Respires Magazine ◂
Photo by Cnan
Hair & Make up by Frank
Model JADEMODELS
Deformed shaped skirt with Embroidered
From THE WALL COLLECTION 2021 featured in Respires Magazine
KALTBLUT Magazine ◂
NOWNESS ASIA ◂
032c 39th Issue Summer 2021 Cover Story ◂
CL Chaelin in 022397BLUFF
Photo by Mok Jungwook
Interview by Yoon Ambush
Fashion by Kim Jaewook, Choi Bora
Pink XI Earrings
From THE WALL COLLECTION 2021 for Cover Story in 032c
Wallpaper＊ China
Cover Story September 2021
Issue
◂
Qiu Tian 邱天 in 022397BLUFF
Photo by Wang Ziqian
Stylist Liu Xiao
Editor Youpo
Creative by Quan Zhuoran
MUA Valentina Li
Hair stylist Xu Youhua
One-silver-wire necklace
Ancient long knives necklace
From THE WALL COLLECTION 2021 for Cover Story in Wallpaper＊ China
Director & Video Editor Chen Yifei
Starring Qiu Tian
Paper Magazine ◂
Photo by Andrew Kung
Art direction Djiun Wang
Styled by Lisa Jarvis
Production Morgan Young
Lighting designed by Eliot Oppenheimer
Digital technician Glenn Lim
Assistant Barbara Rios
Video by Brian Chu
Hair by Niko Weddle (using Kenra)
Make up by Kevin Cheah (using Kenra)
Models Jeannie Park, Wonhee Lee, Angelica De Jesus and Hop Nguyen
Beige mesh top with printed red face
Misplaced pleated skirt
From THE WALL COLLECTION 2021 featured in Paper Magazine
Paulette Magazine ◂
Photo by David Maurel
Styled by Magali Forey
Model Camélia Lumbroso
Make up and hair by Lyloo
Hand embroidery oversized jacket with belt
Pink And Blue Cut Out Top
Red and black high heels
From THE WALL COLLECTION 2021 featured in Paulette Magazine
Wül Magazine ◂
Photo by Motoki Nakatani
Styled by Shinya Kuraok
Hair by Natsumi Ebiko
Make up by Ruben Masoliver
Assistant Jimmy
Models & Dancers Tehamour ,Thaïs Rambaut ,Iman Sahli
Special thanks to Sheriff Projects
Black platform shoes
From THE WALL COLLECTION 2021 featured in Wül Magazine
Studio Magazine ◂
Photo by MATHILDE AGIUS
Styled by MÉLODIE ZAGURY
Make up by JENNIFER LE CORRE
Hair by ANITA BUJOLI
Set designed by CORENTIN STILL
Production ICONOCLAST IMAGE
Casting IKKI CASTING
Assistant photo LUKAS MATHON
Dancers LILI & SOFIA & LORENE
Black platform shoes
From THE WALL COLLECTION 2021 featured in Studio Magazine
Curated by GIRLS ◂
Curated by GIRLS
Photo by Amandine Kuhlmann
Styled by Alya Derris
Stylist assistant Rose Lebarazer
Model Camélia Lumbroso
Make up and hair Charline Dailland
Red and black high heels
From THE WALL COLLECTION 2021 featured in Curated by Curated by GIRLS
LOFI
Future tribe
◂
CherryGun 陈星如 in 022397BLUFF
Photo by lyou
Marie Claire France ◂
Cover Story December 2021 Issue
Editorial director : Katell Pouliquen
Creative director : Charlotte Cochet-Terrasson
Fashion editor-in-chief : Anne-Sophie Thomas
Stylist : Aline De Beauclaire
Photographer : Rémi Ferrante Obvious TV
Photo assistants : Elisa Ribeiro & Gabriel Mrabi
Retouch : Camille Rist
Casting director : IKKI / Nicolas Bianciotto
Model : Lila Ford Models
Groomer : Shaila Moran
Multi-layered shirt dress
From THE WALL COLLECTION 2021 for Marie Claire France Cover Story
SuperELLE China ◂
Photo by BO ZHANG
Styling: Aisha
Producer: QIU Xiaowen
MUA: VISEN HUANG Wensheng
Hair: LI Da
Model: ZHANG Yihan
Editor: MUYUAN
Writing of the Shui minority embroidery top
Multi-layered shirt dress
Five ring pearl necklace
Lion necklace
From THE WALL COLLECTION 2021 featured in SuperELLE China
Puss Puss Magazine ◂
Photography: Santi de Hita
Styling: Javier De Pardo
Model: Deirdre Fírinne at Viva
Makeup: Iria Salgado
Hair: Cecilie Hildebrandt
Casting: Pili Macridachis
Hair assistant: Miriam Hernandz
Writing of the Shui minority top
From THE WALL COLLECTION 2021 featured in Puss Puss Magazine
Taqwa Bintali ◂
Photographer: Ryan Nohra
Model: Jeanne
Stylist: Taqwa Bintali
Makeup: Mantis Le Pretre
PRESS STEPHANIE VEURIOT
CONTACT